Laiba Zaid
Creating since 2015 and one of the first South Asian influencers on YouTube. Lifestyle and beauty creator, fitness coach and business owner, reaching 1.87 million followers — 1.1M on Instagram, 640K on TikTok and 128K on her lifestyle vlog channel. Audience: 88% women, mostly 25–44, in the UK, US and Canada.
@bodmonzaid · 1.1M followers
Age & gender share of followers
Top countries share of followers
An almost entirely female audience — 92.5% women, 83% of them aged 25–44 — with the US as the largest market. Reels are the primary format, with daily stories carrying link stickers for launches and codes.
@bodmonzaid · 640K followers
Age & gender share of viewers
Top countries share of viewers
88% women, led by 25–34s, with the UK and Canada making up nearly two thirds of viewers. Viewer figures from TikTok Analytics, last 365 days.
@Laiba · 128K subscribers
Age & gender share of views
Top countries share of views
Long-form viewers who stay: nearly 700K hours watched means integrations placed mid-video are seen, not skipped.
Four content lanes, one audience
Weekly vlogs, beauty content, coaching and training, and running a business — filmed as it happens. Products are shown in real use, so a sponsorship fits wherever it naturally belongs.
Lifestyle & daily vlogs
Weekly long-form vlogs on @Laiba where products get shown in use, not just held up to camera.
Beauty & GRWM
Skincare, makeup, hair and fragrance across TikTok and Reels.
Fitness coaching
Training, coaching clients, activewear and supplements. Over 40K women have joined my course in the last decade.
Business
Running a business on camera — a natural home for software, finance and productivity brands.
Best-fit categories verbal mention, product on screen & your handle on screen
No gambling, alcohol or adult products. All sponsored content is clearly disclosed.
Rates & campaign builder
Starting rates in USD. Tick what you'd like, add your details and send — your selection and estimate are included automatically. Booking all three platforms applies a $1,000 bundle saving. YouTube integrations are in-video only (no links or codes in descriptions); Instagram stories carry a link sticker. Usage rights and exclusivity quoted separately.
Book a collaboration
Send a short brief with your product, timeline and goals and I'll reply within two business days.
